Rincón is known as "Pueblo del Surfing" (the surfing town) and "El Pueblo de los Bellos Atardeceres" (the town of beautiful sunsets). Rincón was founded in 1771 by Luis de Añasco.

The town of Rincón is located in the Western Coastal Valley, west of Añasco and Aguada. To the north, nestles between "La Cadena" Mountains and a series of beaches facing the Atlantic to the north and the Caribbean to the south. The half-dozen reef-lined Atlantic beaches have become a winter mecca for skilled surfers since the World Surfing Championship was held here nearly twenty years ago. Endangered humpback whales visit in the winter.

The Punta Higuero Lighthouse was built by the Spaniards in the early 1890s, rebuilt after an earthquake in 1921. This lighthouse still in use and it uses an unmanned 26,000-candlepower rotating beacon.

There are a few small hotels and surfing shops in this charming town and mangos grow everywhere. There is also an observation park for whale watching.